Developing creativity and enterpreneurship (Master)

The development of creativity and the spirit of entrepreneurship: these workshops, which are often integrated projects, range from the design to the concrete realization of an entrepreneurial project.


Presentation of the workshops :

Developing Leadership thanks to Neuroscience: Change Management and Creativity(CHAN)

Language : french

Teacher-Pilot: Martine Rensonnet

Note: no prerequisites

Type A

Would you hire a mechanic with no idea of how cars work? Never!

Or a manager with no interest in how the brain works?

This workshop explores the brain mechanisms at work when faced with a key issue in a manager's life: change.

Nowadays, change management, managing complex situations with serenity and creativity, are essential leadership skills for any organization.

What if our brains had the solution?

On the workshop menu:

Exploring and understanding the brain mechanisms at work in managing our automatisms and adaptability
Testing brain training tools and methods for change management.
Exploring and experiencing how our brain functioning can be our best ally (or enemy) in managing change
Exploring and experimenting with different strategies for producing ideas, how to produce them and how to manage them.
Gearing up to develop personal leadership adapted to the situations of one's future professional life.
Indeed, just like any sport, it is possible to "strengthen" our brain to facilitate access to the skills of our adaptive mode!

Welcome to this practice-workshop!

Entrepreneurial marketing (ENTM)

Language : english

Teacher-Pilot :  Michael Ghilissen

Note: no prerequisites. 

Type A

Learning from high-potential ventures.

The workshop revolves around professionally-financed businesses that are defined by their use of  technology to create breakthrough opportunity. It is organized around three major themes:

1. How do you choose your products and your customers and your partners? Why? Because choices must be made quickly since the scarcest resource in any entrepreneurial situation is time. You must focus your effort on those products and customers that leverage the organization's time. Not only will you have to know how to play your part on the team you join, but also you may even have to know how to recruit an industry coalition to deliver the business.

2. How do you apply sales/-marketing tools effectively in an entrepreneurial environment? Why? Because many people who have been successful in mature, stable companies fail when they transition to an entrepreneurial situation. They usually fail for one of two reasons: their team takes too long to make management decisions or they do not know how to make use of the resources that they do have to increase the odds of achieving the ends they desire. Skilled use of the right tools can really help give you a competitive edge.

3. How do you transition from the products and customers you have to the products and customers you need? Why? Because while most companies can find at least some customers to buy their product or service, many fail to move from that small cadre of early adopters to the mainstream of customers that are critical for the long-term viability of a firm. Even in mature businesses, companies that have prospered for years falter as the world around them changes and, suddenly, reward awaits only those who have the skills to leap away from the world that they know towards totally new businesses..

A pratical introduction to (agile) project management (GESP)

Language : english
Teacher-Pilot : Tolga Bayrak
Note: no prerequisites
Type B

What is a project? How does one manage it? Why is it important?

This portfolio course aims to bring a practical introduction to project management through a series of base concepts and their application. The course will be supported by many concrete examples and diverse learning methods such as video-interviews, debates, role plays, readings, in-class exercises, presentations and deep-dives on topics chosen by the students.

The focus lies on clear and concrete content that can be immediately useful for students looking to develop their own project, answer project management related interview questions and apply it in a professional context. 

By the end of the course, the students should master and be able to explain the following concepts (non-exhaustive list):

  • Basic project management understanding and the difference between a project and a process
  • The different levels of project management (Project team vs. Program vs. Portfolio)
  • Traditional (waterfall) vs. Agile project management
  • Key events in project management such as project kick-off, status meetings, daily stand-ups, steering committees, etc.
  • Project governance and associated governance structures
  • The different stages of a project lifecycle (start, life, close) and associated artefacts (project brief, etc.)
  • The most common tooling used to support project management
  • Risk and issue logs
  • Project plan with milestones, events, objectives, streams and available resources
  • Associated concepts such as stakeholder, expectations and scope management
  • Social and relational aspects c project management within the context of a given organization
  • What is Agile project management, its strengths and applicability
  • Estimating in an agile context with Estimation Poker

Filling an Executive Position in a CIO(GOIC)

Language : french
Teacher-Pilot: Joséphine Capodici
Note: Access to this workshop is restricted to the Presidents and Vice-Presidents of major CIOs. If you have any doubts about your eligibility, please contact Ms Capodici.
Type A

The purpose of this workshop is to enable students in charge of the management of each of the major CIOs to have their work recognized as part of the skills portfolio. It is intended only for the executives of these CIOs, presidents and vice-presidents, and is based on the volume of activity represented by these functions (team management, accounting, inventory management, event organization, etc.). The workshop supervises the work of these executives throughout the year and qualifies them to obtain advice and guidance from Ms Capodici.

If you are interested in this workshop, please contact Ms Capodici first to ensure that you meet the admission requirements.

Getting motivated in (practicially) all circumstances !(MOTV)

Language: french
Teacher-Pilot: Martine Rensonnet
Note: no prerequisites
Type A

Would you hire a mechanic with no idea of how cars work? Never! How about a manager with no interest in how the brain works? This workshop explores the brain mechanisms at work when faced to a key issue in a manager's life: motivation.

Motivation. Everyone talks about it "If you are motivated, you will be successful (in your studies, life, job, etc.)! ». But is it enough to give a football to a footballer to motivate them?

This workshop explores motivation:

  • To understand what motivation is and the brain mechanisms that govern it. Discover its sources and facets
  • To define one's personal motivation profile
  • To learn how, concretely and personally, to get one's motivation under control in studies and professional work
  • To discover and test how the expression of personal motivation can be a lever for personal and managerial development
  • To connect together motivation, talent, potential, pleasure and professional efficiency
  • To reduce the part of chance that conditions, motivates or demotivates professional relationships.

Develop a City Branding Strategy (PLAB)

Language : english/french
Teacher-Pilot: Anne-Christine Cadiat
Note: no prerequisites
Type B

Cities are today facing competition just like most products, services and organizations. Several cities decided to jump on the marketing train and developed a branding strategy. Of course cities aren’t common goods, they have specific characteristics and attributes. Branding a city is somewhat different from branding a consumer good. We have to take into account all the actors that will take part in the branding strategy and all the targets that a city might want to reach.  

We will focus on our local environment: our beautiful city of Liège. City managers will be invited to share with us their current projects. You will then collect complementary information about this situation, analyze the data you collected and creatively develop a branding strategy for our city. To reach this goal, you will work in teams. At the end of the workshop, each team presents its own project in front of classmates and city representatives.

Become HEC Liege’s next international ambassador (HECA)

Language : english
Teacher-Pilot : Anne Gillet
Note: no prerequisites
Type B

You’ve just arrived at HEC Liège and wish to learn more about its region, its business network or economic environment?

You’re a Belgian student eager to look for opportunities to broaden your professional horizons?

You wish to work on an HEC Liège international ambassador project that will enable you to contact diplomatic, corporate, economic professionals (both in Wallonia & abroad) and start creating your own network?

During this workshop we’ll use creativity to identify what would be the roles, benefits and duties of an HEC Liège international ambassador to allow you to work in tandem (one Belgian / one International student) on a project to better promote HEC Liège and its region abroad. To help carry out your project, representatives from Wallonia will detail the region’s economic environment (namely exportation). You will then connect with officials from a foreign country to check what links already exist between Wallonia and this country.

At the end of the workshop, your main objective will be to present a project that an HEC Liège regional ambassador could develop in this foreign country within the 3 next years to better promote the school and its region.

Define and develop your entrepreneurial project (SUWE)

Language : french
Teacher-Pilot: Salvatore Tinnirello
Note: no prerequisites
Type B

Warning: some aspects of this portfolio could duplicate elements of the entrepreneurship option.

You have embarked on a university training programme at HEC Liège and, the further you get, the more you think that your future may not be in a big box, a Big Four, an open space or public administration office.

No, your future may be to be your own boss, to make personal choices, to live your dream and start your own business!

Yes.

But is it that easy? Are you cut out for entrepreneurship? What does it really mean to start your own business?

Salvatore Tinnirello, entrepreneur and HEC-Liège alumni, will accompany you in this reflection by taking you out in the field to meet entrepreneurs and their testimonies. So, his objective is to help you clarify your representations of entrepreneurship, identify the obstacles and opportunities to start a business and, why not, start creating a network in a field that interests you. This workshop is both exploratory - as you will discover the complexity of the entrepreneurial world - and challenging - you will have to work between each face-to-face session to collect relevant information - synthesized in reports and presentations.

Testing your Project with Pre-totyping (VENL)

Language : english
Teacher- Pilot :  Frédéric Ooms
Note: No prerequisites  required
Type A

In this workshop, participants will discover the pretotyping technique developed by Alberto Savoia and used by many startups and companies.

This method makes it possible for a producer to quickly test an idea to ensure that a potential product will meet the needs of the market.

Participants will learn how to test an idea by learning how to create a landing page and by using digital tools such as 3D printers, laser cutters etc.

Participants will be charged 15 € to access a business game developed by Harvard Business School.

Through this business game, participants will discover the value of pretotyping quickly to test and improve an idea.

Last update :06/10/2019