Programme

Course Curriculum 


A programme meeting the expectations of the profession.

In order to meet corporate expectations and needs, the course content has been constructed in a transversal way by adopting an anthropological, psychological, geographical and sociological approach in addition to the more classic subjects taught in business and managerial training programmes.

The programme provides for 120 credits (2 years) divided into 72 course credits and 48 business immersion credits.

 

BLOC 1

Duration

ECTS

Compulsory courses    
Environnement commercial
Henri-Jean Gathon, Jacques Defer, Anne-Christine Cadiat, Serge Bressers
45 5
Finance pour la fonction commerciale
Anne Chanteux, Magali Herman
45 5
Supply Chain Management for Commercial Performance (anglais)
Thierry Pironet
27 3
Business English (B1)
Hélène Briamont
18 2
Méthodologie de recherche 9 1
Business immersion  1   24
Choose a language course:    
Commerciele Nederlands - niveau 1 (B1)
Monique Stassen, Isabelle Van den Hove
27 3
Handelsdeutsch 1. Klasse (B1)
Marie Mawhin
27 3
Single and specialized focus:    
Vente et négociation stratégique (français / anglais)
Willem Standaert, Françoise Gabriel, Serge Bressers
54 6
Digital Marketing and Sales Analytics (anglais)
Stéphanie Aerts, Vincent Nanni
54 6
Business Strategy and Strategic Marketing (anglais)
Willem Standaert
45 5

 

BLOC 2

Duration

ECTS

Compulsory courses    
Innovation and Change Management (anglais)
Fred Ooms, Olivier Lisein
54 6
Choose a language course:    
Commerciele Nederlands - niveau 2 (B1)
Monique Stassen, Isabelle Van den Hove
18 2

Handelsdeutsch 2. Klasse (B1)
(seulement à partir de l’année académique 2021-2022)

18 2
Mémoire (Final Paper)   15
Business immersion  1   24
Single and specialized focus:    
Direction des forces de vente
Jean-Marie Dujardin
45 5
Strategic Rooms (Simulation Game) (anglais)
Willem Standaert
36 4
Services and Brand Management (anglais)
Laurence Dessart, Cécile Delcourt
36 4

 

Complete program - ULiege website

 

Last update :12/06/2020