Learning outcomes

Learning outcomes


The pedagogical objective of the Master in Sales Management is equip students with the following skills and abilities: 

  • establishing a customer-oriented business strategy and promoting sales;
  • developing a company's turnover and commercial margin in a competitive and international environment;
  • managing a commercial sector single-handedly;
  • negotiating with strategic key accounts;
  • defining a prospecting and customer portfolio development plan;
  • forecasting sales in terms of set objectives;
  • anticipating markets and financial projections;
  • leading and motivating a sales team;
  • having very good knowledge of the dashboards adapted to the control of performance and of commercial quality;
  • concluding contracts, while respecting economic, legal and technical guarantees;
  • conducting a business intelligence approach to be responsive to market opportunities;
  • being a driving force for reflection and action to maximize the value chain and reduce business risks;
  • establishing leadership in management positions;
  • having a very good command of English (level C1) and of two other foreign languages (level B2).
Last update :08/04/2019