Relational and managerial skills (Master)

Development of relational and managerial skills: these workshops deal with communication and interaction skills, such as public presentation, negotiation, sales techniques or team work, more methodological skills such as stress management or working method or skills related to, the use of certain computer tools, such as SAP for example.

Some workshops are proposed in english, some in french, some are organized in each langage.

Presentation of the various workshops of this pillar: 

Developing Assertiveness for the Benefit of One's Professional Environment(ASSR)

Language : french
Teacher-Pilot : Regis Marique et Thierry Magnien 
Note: no pre-requisites
Type A

The assertiveness consists in explaining his ideas and convince one's interlocutor with integrity.  

The workshop teaches techniques of assertiveness, roles of progressive difficulty (how to control your communication), how not to fall into the trap of harassment (initiation to how to control your body language). 

The techniques taught are obviously not panacea but techniques that will serve as a guide in the difficult conversation that participants will inevitably encounter in their private and professional lives. 

Managing & Analyzing Big data for business Decision-Making (BDAT)

Langage : english
Teacher-lead : Ashwin Ittoo
Remark: no pre-requisites
Type A

Managers worldwide have been confronted with the phenomenon of “Big Data”, and have been encouraged to exploit the added-value of Big Data to achieve operational excellence. This is known as data-driven decision making, and is the main of theme of this workshop.

Big Data is defined in terms of 4 Vs: Velocity, Variety, Volume and Veracity, and we will focus on the first two, namely, data in a wide variety of formats, generated at high velocity. One common example is tweets. In fact, an increasing number of businesses are now relying on tweets for their marketing activities, including branding and reputation management. Airline companies, for instance, have to constantly monitor tweets sent by passengers and respond to messages that convey a negative sentiment.

Specifically, in this workshop, you will start by understanding the key differences between structured (numerical) data, such as in sales figures ERP systems, and unstructured data (texts), such as tweets. Then, you will look at SQL and NoSQL databases, which are de-facto technologies for managing structured and unstructured data. Subsequently, you will be shown how to use several APIs to harvest tweets and manage them using the MongoDB NoSQL database. Then, you will learn about predictive techniques and apply them to analyze your tweets in order to make a business decision. Finally, you will integrate all these steps into a real-life analytics project, which you will present in the last session.

Business Negociation for Managers (BUSN)

Langage: english
Teacher-lead: Michael Ghilissen
Remark: no pre-requisites
Type A

This workshop will help you prepare for business negotiations, including how to assess your interests and those of the other party, get your fair share while still exploring ways to “enlarge the pie” and improve your best options. It is designed to help you achieve better outcomes during negotiation; become more proficient in long-term decision making; enhance your leadership skills; or more easily reach consensus with people working around you.

You will learn how to negotiate with someone who refuses to cooperate and bargain in good faith, or who stonewalls and won‘t bargain at all. You will learn what to do when the other side resorts to threats, dirty tricks or personal attacks, as well as how to break through negotiating logjams created by a hard bargainer‘s bad behavior without ruining your chances for success.

Acting in a Crisis Situation: How to Communicate? (CCRI)

Language : french
Teacher-Pilot: Marie-Pierre Deghaye
Note : no-prerequisites
Type A

A pack of journalists is stepping in front of your company, rumours and social networks are getting out of control, customers stopping orders, financial losses ever increasing: these signals are the result of poor crisis management....

How to anticipate and prepare for crisis situations? How to control and implement appropriate communication with the public, the media and other actors involved in crisis situations?

In-Depth Analysis of the Annual Accounts(COMC)

Language : french
Teacher-Pilot : Anne Bils
Note : no prerequisites.


Type A

The student will be able to:

  • carry out an analysis of a company's consolidated annual accounts;;
  • use the information contained in the management report and relate it to the annual financial statements;
  • prepare a relevant questionnaire relating to the company under study, based on the analysis of its annual accounts. This questionnaire will be submitted to a professional of the company in question.
  • conduct an interview with an official of the company being analysed;
  • write a complete report on the company being analysed, including its specific features, strengths and weaknesses, comments received from companies, etc;
  • defend an opinion during a debate, by stepping into the shoes of someone connected to the company concerned (manager, staff member, shareholder, banker, etc.

Communicating with the media(COMM)

Language: french
Teacher-Pilot: Nathalie Hosay
Type A
Note: no pre-requisites

This workshop deals with media relations. It takes a very concrete approach to topics such as:

  • Discovering the world of media:
  • Inventory of the situation
  • Who is the "homo journalisticus"?
  • Incursion into the daily world of news
  • A look at the new means of communication
  • Why communicate with the press?
  • What information are journalists interested in?
  • How to address the press?
  • Which forms of communication to choose?
  • Evaluating media impact
  • Information or communication? Communication or advertising: The borders to be crossed or not
  • Creating and managing your contact file
  • Monitoring of press relations

During this workshop, students will have the opportunity to meet and interact with journalists and editors, visit a newsroom, try their hand at writing a press release, participate in a press conference, concretely see how best to use images and words, share the experience of business professionals who regularly communicate with the press.

Essential quality required: CREATIVITY!

How to integrate influencers into your communication strategy ? (DIMA)

Language : french
Teacher-Pilot: Sophie ISMAÏL
Note: no prerequisites
Type A

The 2019 digital report published by We Are Social & amp; Hootsuite reveals that Belgians spend 1:31 on social networks.

On these platforms, they follow influencers who inspire them on a daily basis. Whether they are macro, micro or nano-influencers, they have emerged as opinion leaders with strong prescribing power.

In its study "The Role of Influencers on Social Networks for Consumers," Cision, a group specializing in media relations, influence, and media intelligence software, says that 76 percent of people who follow influencers have bought products after reading content published by an influencer.

Influencers are today marketing levers for brands. The workshop will provide students the skills they needed to perform a role in influencer marketing and deploy an impactful strategy.

Teamwork: Acting and Interacting Effectively(DYNE)

Language: french
Teacher-Pilot: Simon Tonon
Note : no prerequisites.
Type A

Joining an organization and a work team is a major challenge at the start of a professional career. Teamwork obviously requires filling a function defined by a set of tasks, but also being able to take one's place within the social whole.

To address this issue, different topics will be dealt with, such as corporate culture, the distribution of formal and informal roles, the impact of management style, etc.

During this two-day workshop, participants will take part in simulations preparing them for teamwork; these will then be analysed with the help of debriefings and occasional theoretical contributions.

Participation in the workshop does not require any prior knowledge or special skills, but students will be very actively involved in their learning process.

Develop your leadership thanks to horses (EQUM)

Language: english or french(depending on the group)
Teacher-Pilot: Eric Debois
Note: being up to date on tetanus vaccination; no hay allergy.
Type A

Openness to learning through the metaphorical approach.

Make sure to bring warm clothes and shoes (the indoor school is not heated)

Equi-management consists in applying the human-horse relationship and the science of equestrian ethology beyond horse-riding, and to such areas as business. Drawing on the complicity of horses, this workshop develops key business skills such as leadership, teamwork, interpersonal communication and reflexivity.

At the end of this workshop, participants will be able to:

  • communicate with others with empathy and assertiveness, and with attention to non-verbal language;
  • work as a team in a participatory and structured way;
  • design operational and development team objectives, as well as organize the team (CORPI and PDCA models);
  • undertake a reflective approach and design individual development objectives;
  • Formalizing learning in a progress report.

The following approaches will be used:

  • Creating team work situations, partnering with the horses (exercises on horseback and on the ground)
  • Analyzing practices and identifying development paths;
  • Formalizing learning in a progress report.


Take a methaphorical approach to learning.

Please dress warmly, horse-riding schools may not be heated.

Equimanagement consists in transferring the human-horse relationship and scientific elements of horse ethology to other domains than those of horse-riding and caring, the business world, for example. This workshop will develop key-competences of the business world as leadership, teamwork, communication, reflexivity… and creating bonds with horses.

After this workshop, you will be able to :

  • Communicate with others with empathy and authority, being more conscious of bodylanguage;
  • Work in a multidisciplinary team in a structure and participative way; -    Concieve operational and developmental team objectives and structure a team (CORPI and PDCA models)  
  • Engage in a reflexive dynamic and conceive individual progression goals
  • Formalize your learning process

To reach these objectives, we will rely on following methods :    

  • Simulations and teamwork, with a horse as a partner (combining mounted and walking exercices)
  • Practice analysis and identification if development paths
  • Formalization of the learning process through a learning diary.


Gamification - Making your ideas bring results through Gamification (GAME)

Langage : english
Teacher-lead : Dominique Mangiatordi
Type A

Gamification : using game thinking to stimulate engagement

Learn how corporate innovation, human management, sales and marketing activities can benefit from the concept of game thinking and game design.

Using Gamification framework for innovation projects and service design creates added value for your product users by

  • Creating a sense of achievement and progress
  • Offering exciting challenges
  • Boosting creative thinking
  • Encouraging constant growth and moving forward

Gamification Design is all about focusing on solutions that address those elements.

Through Gamification, we can transform your ideas into challenges filled with mystery and surprise, competition, emotional investment, adventure, and achievements.

Gamified solutions rely on very strict and tangible science with research backing up every claim made during the workshop. That also means clear solutions with specific KPI increase expectations.

Through this workshop, you will

  • discover how gamified solutions increase your users’, clients' or employees’ motivation, satisfaction, retention, and enjoyment of using your services ;
  • learn a Gamification Methodology that you will be able to use in lots of different business contexts ;
  • work on specific cases (in HEC Liège specific context) and defend your vision in front of a Jury ;

Emotional skills and support for change(GECH) 

Language: french  
Teacher-Pilot: Bastien WAUTHOZ, Mélanie LATIERS
Note: no prerequisites
Type A

This workshop aims to develop the emotional skills of students related to how and they experience the change, with the help of a game specifically conceived for this and various drills of situation or introspection.

At the end of the various scenarios, a debriefing will be carried out in order to encourage students' reflexivity, and then to talk about the tools and theoretical aspects related to emotional intelligence and the accompaniment of change.

Manage stress and emotions by learning mindfulness (GSTR)

Language: french
Teacher-Pilot: Natalie Lardin
Note: no prerequisites
Type A

This training will introduce you to the techniques and practice of mindfulness to enable you to understand differently what you live to better manage your stress, improve your working memory, increase your cognitive flexibility.

You will learn a way of "managing" emotions by observing and accepting experiences, exercising your ability to be more present in your own life and act in a manner congruent with your values.

You will develop attentional stability by "muscling" your abilities to stay focused and attentive, emotional regulation abilities by facilitating positive emotions and helping to regulate the negative, cognitive discernment by allowing you to be less "trapped" by your own thoughts and controlling impulses.

This training is based on validated scientific approaches to psychological interventions based on mindfulness that can be defined as such: "a way of being in relation with one's own experience. It results from voluntarily directing attention to one's present experience, exploring it with openness, whether we find it pleasant or not, while developing an attitude of tolerance and patience towards oneself. It allows to engage in actions related to its values ​​and objectives. & Nbsp; (Philippot, Deplus & Nef, 2015).

We will explore different mindfulness practices together: exercises focusing on breathing, various forms of meditation (lying, sitting, standing, walking, moving), group exercises, sharing experiences within the group, texts, theoretical contributions and concrete tools as well as daily home-made exercises related to the theme of the session and exchanges on these practices. All in a creative and playful way to infuse and transmit playfulness and kindness.

Leadership Best Practices (LEBP)

Language: english
Teacher-Pilot: Michael Ghilissen
Note: no prerequisites
Type A

Strong leadership rises to the top again and again as the key advantage that separates worldclass companies from the rest. Great leaders are able not only to craft winning competitive strategies, but also to drive critical innovation, implement change, and create agile organizations that can succeed in complex markets. Leadership Best Practices is a workshop that explores the many dimensions of great leadership. Designed to build strategic vision and personal leadership skills, this workshop examines today’s leadership best practices in depth, using real-life examples and business cases.

We use the concept of smart power to shed light on such topics as leadership types and skills, the needs and demands of followers, and the nature of good and bad leadership in terms of both ethics and effectiveness. We look in depth at “contextual intelligence’ – the ability to understand changing environments, capitalize on trends, and use the flow of events to implement strategies.

Discovering Economic Software(LOGE)

Language: french
Teacher-Pilot: Jérôme Schoenmaeckers
Type A

The purpose of this workshop is to familiarize students with computer tools related to the economy.The programme STATA will be used as well as a software programme to format documents (Latex)

At the end of this workshop, the student will be able to import a database, clean it, extract interesting results and publish this data in an academic format.

The first part is devoted to STATA, a software programme that makes it possible to work with large databases and obtain results (descriptive or econometric) quickly.

The second part of the workshop is dedicated to document formatting with Latex, a software programme that is now essential for producing scientifically rendered documents.

The workshop will focus on : learning by doing.

After a presentation of the necessary basic concepts, students will be using these tools directly on computer.

Media Training and Internal and External Communication in the Company(MEDT)

Language: french
Teacher-Pilot: Nathalie Marly
Note: no prerequisites.
Type A

Imagine yourself a financial director in a company. On the next day, you are to present a restructuring plan to an audience.Does this idea make you nervous? It WON'T.... if you have taken this workshop! 

You do not know how to communicate externally in a company, how to pass messages internally during a transformation, how to react to a serious accident (crisis communication) or how to deal with embarrassing questions from journalists ... This workshop is also dedicated to the learning and practice of internal, external, crisis communication (including press relations) within the company. The case analysis will be privileged.

Better understand the commercial negotiation(NEGO)

Language: english – french (bilingual)
Pilot-Teachers: Jean-Pierre di Bartolomeo, David Homburg
Note:Participants should be fluent in both English and French, both languages being used during the workshop.
Type A

Negotiation is one of the basic human activities. It has a decisive place from the family circle to relations between nations. In the business world - your future professional world - negotiating is one of the essential activities.

We negotiate from his hiring to his retirement, with his customers, his suppliers, his bosses, his subordinates, his team, his employees, the unions, the political world, ... These negotiations face people with various formations , different cultures, sometimes very conflicting interests, and often, they involve important issues, whether for you, your company or society in general.

Negotiating is therefore an extremely complex activity. How to make the most of it? What are the mistakes not to commit? How to achieve your objectives and listening to people in front of you? What are the characteristics of good negotiators? And you, what kind of trading is best for you??

To help you to have an answer to all these questions, this workshop will give you the opportunity to attend a tailor-made training delivered by Barney Jordaan, Negotiation Expert and Professor at Vlerick Business School.

Delivered in a multidisciplinary group bringing together students from HEC-Liège, the Faculty of Law and the Faculty of Applied Sciences of the University of Liège, it will give you the opportunity to test your negotiating skills through a series of bets. situation. Organized with the support of Sowalfin (Walloon Small and Medium Enterprise Finance and Guarantee Company), this training will also allow you to receive the personalized debriefing of seasoned professionals with extensive experience in the field of negotiation. A unique opportunity.

Position a commercial offer online(POCL)

Language : french 
Teacher-Pilot: Damien Jacob
Type B

Dare to sell online! !

The Internet is an increasingly important sales channel for both BtoC and BtoB. More and more companies are thinking about it, but want to start off properly, e-commerce not being the eldorado.

Also, consulting skills in this area are getting more and more in demand. Every year practically, some HEC-Liège students opt for starting up as "online entrepreneurs".

On the basis of a real case study examined in detail, you will provide, as a team, a mini consulting mission for a project leader of an online sales site.

Beyond the professional situation where you will get to work in a team as junior consultants for a client, you will learn to take into account the particularities of online sales compared to traditional commerce, and to elaborate a strategy for positioning a commercial offer on the Internet (products, prices, targeted customers etc.»  

Boost yourself through the glass ceiling (PRED)

Langage: english
Teacher-lead: Donatienne Brasseur and Claire Masset
Remark: a workshop for ambitious/curious women aiming for leadership in entrepreneurship or higher management.
Type A

This workshop is aimed at boosting women to a higher professional level in their career.

We have designed the program based on the findings of recent research on the reasons why there are still less than 10% women on average in top positions and 20% in middle management, while in universities more women graduate than men.

In this workshop we will work on defining each student’s ambition and on growing the strengths they have that can get them there.

Men and women have different characteristics that influence the way they behave in the business world. We will get to know and understand these and discover how to make the most of them to achieve your professional ambition..

Upgrade your Presentation Skills (PRET)

Langage: english
Teacher-lead: David Homburg
Remark: no pre-requisites. If you followed the Presentation Skills Workshop with David Homburg in the Bachelor Program, you should not register for this one.
Type A

Nowadays, presentations have become part of the usual assessment methods at University.

In this context, the typical presentation stages a few students telling a bored teacher about a subject he knows much better than themselves. They try to convince him or her that they worked hard and that they did not forget any detail in their talk. If they succeed, this will bring them good marks...

This method floods the world with disastrous speakers!

Making a presentation is all about passion, impact and conviction; nobody cares to know how hard you actually worked on your subject if you raise enthusiasm. Making a presentation is all about effectiveness and clarity; nobody would expect you to be exhaustive in the short time of your presentation, and if you manage to convince people and to raise their interest, they will take the necessary time to get deeper into your subject.

The aim of this workshop is to upgrade your presentation skills and to adapt them to your professional life to come. This will include numerous occasions to make presentations and to debrief on various aspects like stress control, body language, scenography and communication media, structure and storytelling....

R.O.S.E . : To Risk, Dare, Commit, Venture(PRIS)

Language : french(english)
Teacher-Pilot: Pascal Renard
Note: no prerequisites. aucun pré-requis. A financial contribution (+/- 50 €) and a transfer (+/- 50kms) could be charged to the student.
Type A

Risking or missing it, that's the question!

Depending on their personality, participants will get to define what represents a risk for them taking account of their values, fears and expectations.

They will step out of their comfort zone, whether of their own free will or not. They will propose their own challenge, and this will be validated by the group.

They will make choices in uncertainty and overcome their anxieties.

They will take up THEIR OWN challenge! Analyzing, weighing and negotiating in search of opportunities and new ways of growing. This workshop expects participants to be lively and dynamic entrepreneurs making real professional and personal choices and get on in life.

The outcome is up to them! At the instructor's own risk .... Indeed, the trainer works in "attitude coach" with the students

And finally, the student presents his video, his challenge.

"To dare is to lose your bearings temporarily. Not to dare is to lose yourself forever." S. Kierkegaard

Creating and Managing One's Professional Network(RESP)

Language : french
Teaching-Piot : Bénédicte Philippart de Foy
Note: no prerequisites
Type A

Networking is a key factor in the success of a professional project. But how to operate your network, how to develop and structure it, how to present yourself, how to communicate? These are key questions you must ask yourself!

Objectives of the workshop:

  • To define professional objectives
  • To build your network card and be able to use it efficiently
  • To communicate in a clear and understandable way
  • To be able to argue according to your interlocutor's personality
  • To develop your communication tools
  • To provide solutions (training, exercises, readings,...)
  • To provide you with practical and concrete tools to build your network and structure it effectively
Last update :01/10/2019