Langue: anglais
Enseignants-pilotes : Michael Ghilissen et Dominique Mangiatordi
Type A

Just a game?

The biggest misconception about gamification is that it’s all about games but it is defined as the design approach for the application of game mechanics to non-game context, such as business and social impact challenges.

When implemented successfully, gamification can drive behavioral changes by satisfying fundamental human needs and desires for reward, status and achievement through game mechanics. It can improve user engagement, organizational productivity, flow, learning, employee recruitment and evaluation, ease of use and usefulness of systems, voter apathy, among others, and also turn mundane activities into an engaging experience (customer experience, crowdsourcing, recruitment and development of employee, banking and insurance innovative services, leadership,…).

Organizations realize that gamification is neither a novelty, nor a passing fad. Established firms SAP, Microsoft, IBM, SAP, LiveOps, Deloitte, and other companies have started using it in various applications and processes.

Yet, 80 percent of current gamified applications will fail to meet business objectives, primarily due to poor design. In fact, you should identify exactly what business problem you’re looking to solve. Then you need to ensure whatever gamification solution you are evaluating will have a direct and measurable impact against that problem.

During this workshop, you will learn to achieve the most success with gamification by understanding the best practices, the challenges and opportunities of implementing solutions, and to leverage your new competences. You will also work on a real gamification project that takes the essence of games attributes - such as fun, play, transparency, design, competition and yes, addiction - and applies these to a range of real-world processes inside a company.

Dernière mise à jour : 12/09/2016