Functions :

• Department : Management, Visiting Professor

General data :

Category: Académique

Biography: Chantal de Moerloose is Visiting Professor at HEC Management School - University of Liège(HEC-ULg, Liège, Belgium) since 2002. She is also Associate Professor at the Université Catholique de Louvain (UCL, Louvain-la-Neuve, Belgium), where she is head of the Marketing Department and responsible of the Master in Management (IAG2M1). She published recently, with J.J. Lambin, Le marketing stratégique et opérationnel, 7° Ed., Paris, Dunod. Her research interests are linked to strategic marketing and to new products. Her additional interests are related to pedagogy and learning methodology. She is administrator in a SME in the printing sector. She has a three year past experience in the private sector, in Audit (KPMG). She holds a master in commercial engineering, a master in pedagogy (aggregation AESS, UCL) and a PhD in Management Science from UCL, with a thesis dealing with contingency effects on key success factors of innovations.

Teaching data :

• Principes de marketing

Research data :

Thesis title : [1999] Type of Innovation as a Contingent Factor upon the Success of New Products Ph.D. in management

Publications: Click here