Affichage du profil
Baiwir Lisa
Functions :
- Department : Management
- Field of research : Strategic Marketing Innovation, Junior Researcher 1
Contact
N1 - Rue Louvrex 14 - 4000 Liège
lisa.Baiwir@uliege.be
+32 4 232 72 25
General data :
Category: Scientifique
Category: Doctorant
Biography: Lisa Baiwir graduated from a Master in Management at HEC Liège, with a specialisation in International Strategic Marketing. Since October 2020, she has worked as a PhD candidate for the Strategic Marketing Innovation research field as well as a teaching assistant for various courses of Marketing taught at the Master level. Her research, performed under the co-supervision of Prof. Laurence Dessart and Prof. Cécile Delcourt, focuses on customer engagement with preventive health technologies.
Research data :
Publications: Click here